1
Your logo must be easy to remember and easy to describe.
Make your logo very different from your competitor's logos or anyone else.
Your logo should have a clean design that can be easily recognized in any size it is reproduced.
Its relationship to the brand, company or idea it represents should be immediately apparent .
Don't put a lot of details - the simpler the better
2
Show your logo to others, who's opinions your respect, and get feedback from them.
3
Look at the logos of big brands and companies, such as Microsoft, McDonald's, Coca-Cola to get an idea of what clean, clear and memorable is.